" L I F E S T Y L E   E N V I R O N M E N T A L   P O R T R A I T S "

    Making portrait and wedding photographs in homes and outdoors creates many unique challenges and opportunities. This week long class will focus on creating dynamic images with total control and confidence of light and composition. We will explore all the possibilities of making portraits in hard sunlight conditions as well as in the “sweet light” times of day. We will use various tools such as reflectors and flash systems to establish the perfect negative (or digital file). Posing (especially family groups) will be a daily routine as well as exploring the use of space to sell larger portraits.

    Each day will be split into lectures and demonstrations with  models. During the week we will also spend serious time on creating purchasing desire through consultations and how to “close” on portrait sales that bring financial success to your business.


D O N   M A C G R E G O R

    Tentatively we will explore building a professional image, consultations and purchasing desire on Sunday with Monday morning focusing on facial analysis, exposure control and lighting outdoors. Monday afternoon will be sessions followed by more lecture on lighting on Tuesday morning (in home and flash outdoors) with Tuesday afternoon being sessions and your time to practice the lessons. Wednesday morning will feature bridal portraits on location. Wed Afternoon will be totally dedicated to composition and followed by posing exercises on family groups. Thursday morning will finish groups and wind up with marketing.  

    MacGregor Studios started in 1974. The studio has grown from a humble beginning in an apartment to a 3000 sq.ft. building on Dunbar St. The studio has gone through several changes over the years. Wedding photography has comprised approx. 40% of the studio business and has been consistent over the years. Graduation portraits were a foundation in the 70’s and 80’s. The 90’s saw a dramatic focus on Lifestyle family and wall portraiture which now comprises almost 40% of the studios sales. The studio focuses on wall portrait and wedding work only and does virtually no volume, contracts or “specials”.

    Don's web site is macgregorstudios.com
    You can reach him at don@macgregorstudios.com

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